Our job is to give body to unseen ¡Èfeelings¡É and ¡Èdesires¡É.
¡ÈWe want lots of people to come¡É
¡ÈWe want more people to use this product¡É
¡ÈWe want to make ourselves known to a wider audience¡É
Or
¡ÈI will never forget you¡É
¡ÈI want to cherish this feeling for a long time¡É
Companies, like individuals, have various ¡Èfeelings¡É and ¡Èdesires¡É.
Conveying these unseen ¡Èfeelings¡É and ¡Èdesires¡É accurately to like-minded people can be difficult enough, and the process becomes even more complex when your audience is peopled by an untold number of strangers.
If, for example, your goal is to get more people to use a particular product, it is not enough simply to put up memorable visuals in conspicuous locations, nor will witty copy do the trick. It is necessary to select a mode of expression that will effectively convey your intentions to your target audience.
What¡Çs more, we are witnessing a significant paradigm shift in society that is demanding a radical review of marketing concepts.
Painstaking research is also necessary; starting with a careful look at exactly who you are trying to reach.
The first task is to tell us candidly what your ¡Èfeelings¡É and ¡Èdesires¡É at this time are.
Our job starts with a detailed probe into the unvoiced ¡Èfeelings¡É and ¡Èdesires¡É of our clients.